(MX) - Business Development Manager

Mapal Group is looking for a Business Development Manager to join our GTM-SALES team 🚀

This role role is a key position in the company’s growth strategy. It is exclusively focused on outbound prospecting, within a defined market and ICP, with the objective of creating qualified opportunities for the Sales team. The BDM is responsible for proactively generating pipeline by targeting the right accounts and decision-makers, and by running structured and personalized outbound campaigns.

You’ll also be responsible of generate a consistent and predictable flow of qualified meetings through outbound activities by:

🔹Precisely targeting the defined ICP.

🔹Running high-performing multichannel campaigns.

🔹Actively contributing to the structuring and continuous improvement of the outbound strategy.

Key responsibilities

Outbound Prospecting and Opportunity Generation

🔹Focus exclusively on outbound prospecting within the assigned market and defined ICP.

🔹Identify, target, and contact prospects through multichannel actions (calls, emails,

LinkedIn, etc.).

🔹Qualify prospects according to defined criteria and generate high-value meetings for the Sales team.

Building and Managing Prospecting Campaigns.

🔹Prepare and execute various outbound prospecting campaigns, adapting to:

-Multiple people (executives, operations, HR, IT, etc.),

-Different use cases and business challenges.

🔹Adapt messaging, sequences, and channels based on the targeted and their level of maturity.

🔹Continuously test, analyse, and optimize campaigns (messaging, hooks, channels).

Messaging Mastery and Product Expertise

🔹Develop in-depth knowledge of Mapal’s solutions and value proposition.

🔹Use elevator pitches and scripts while intelligently adapting them to each prospect.

🔹Be able to challenge prospects and create interest from the very first interactions.

Collaboration with Sales & SDR Teams

🔹Work closely with Sales teams to:

-Align on qualification expectations,

-Improve the quality of meetings handed over.

🔹Share field feedback (objections, market signals, prospect feedback).

🔹Collaborate with other SDRs / BDRs to share best practices and improve overall team performance.

Organization, Discipline, and Reporting

🔹Maintain exemplary discipline in the CRM (activity tracking, qualification, notes).

🔹Track and manage outbound activity using the tools provided by the group.

🔹Proactively suggest improvements to outbound processes.

Events (if applicable)

🔹Participate in trade shows, events, or business travel related to the assigned market, if the Inbound team requires support.

🔹Represent the company consistently with Mapal’s vision and standards.

Performance Indicators (KPIs)

🔹Number of qualified meetings generated.

🔹Conversion rate from outbound actions to opportunities.

🔹Volume and quality of pipeline created.

🔹Compliance with activity targets of a minimum of 50 calls per day.

🔹Quality of data and CRM tracking.

About you

You will thrive in this role if you have:

🔹Strong prospecting skills and a competitive mindset.

🔹Ability to structure campaigns and work by persona.

🔹Strong organizational skills, rigor, and autonomy.

🔹Resilience, perseverance, and a performance-driven mindset.

🔹Comfort with prospecting tools, CRM systems, and sequencing tools.

How we work at Mapal

At Mapal, our values shape how we work with each other and with our customers:

🔹One team: We collaborate openly and celebrate success together.

🔹Commitment: We deliver on promises and exceed expectations.

🔹Customer obsession: We put our customers at the heart of everything we do.

🔹Think big: We innovate boldly and approach challenges as opportunities.

🔹Resilience: We adapt quickly, stay positive, and keep moving forward.

🔹Ownership: We take responsibility and drive results with pride.

Why join us?

🔹Be part of a high-performing, driven sales team shaping the future of learning solutions in the hospitality industry.

🔹Work on exciting projects with global brands with real impact.

🔹Flexible working arrangements that support your lifestyle.

🔹A culture built on collaboration, curiosity, and continuous growth.

🔹Opportunities to stretch your thinking, grow your skills, and make a real difference.